I’m reading Douglas Mayo’s Packed to the Rafters, a book on ‘modern techniques for promoting your amateur and fringe productions. I have to say it’s full of that sort of common sense that’s obvious once it’s pointed out and it’s very readable. I was planning to flick through it and then refer to it when I’ve a production in the pipeline, but I’ve started simply reading it.
One difference of opinion is the use of flyers. I’ve never found these to be effective, particularly at the Edinburgh fringe. Sure, you need something with the information on to save someone the trouble of writing the information down, but the desperate handing out of pieces of paper never seemed to generate enough tickets to justify the expense and effort.
Anyone any thoughts?